Demographics of visitors to PersonalBUY.com - HBCUs and Black Colleges and Universities merchandise online store

Demographics

Our visitors are represent the most educated and financially stable members of the African-American community. This target audience represents the most educated and highest earning community in the African-American community.

They are typically:

alumni of HBCU´s and range in ages from 18-80, with the largest concentration around 22 to 55 years old. An overwhelming majority and the most successful of African-Americans in key influential positions of our society today (corporate, judicial, technology,mfg, military...) are graduates of HBCU's.

Members of the African American Greek Organizations

Members of Masonic and Order of the Eastern Star organizations

We also target those customers that have a strong interest in African American history, as interests in Buffalo Soldiers, Negro Baseball, and Tuskegee Airmen merchandise.

The role and importance of HBCU´s in the African-American community is consistent with that of Black churches. Given the middle and upper income economic levels represented by our visitors, their interests naturally extend to quality goods and services across the board.

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